FOUR tech brands from Shenzhen have been listed into the Technology 100 2022 Ranking, a report released recently by the U.K.-based Brand Finance, a leading brand valuation and strategy consultancy, showed.
A total of 26 Chinese tech brands made it to the top 100 list. Shenzhen-based Huawei and WeChat entered the top 10, ranking seventh and eighth with brand values at US$71.2 billion and US$62.3 billion, respectively. Two other Chinese brands, TikTok/Douyin and Taobao also entered the top 10, ranking ninth and 10th, respectively. Tencent ranked 12th on the list, while ZTE ranked 99th. The two brands are both from Shenzhen.
Apple, Amazon and Google took the top three spots in brand value this year, increasing by over 30 percent year on year. Apple ranked first with its brand value at US$355 billion, up 34.8 percent over 2021. Amazon ranked second with its brand value at US$350 billion, up 37.8 percent year on year. Google ranked third with its brand value at US$263.4 billion.
At the end of January, Brand Finance also published the world’s 2022 top 500 valuable brands. Huawei was chosen as one of the top 10 most valuable brands as the report showed Huawei’s brand value grow staggeringly at 29 percent year on year. This moved Huawei’s ranking from 21st last year to ninth this year. Not far behind, WeChat ranked 13th and BYD became the fastest-growing brand among Chinese carmakers.
Every year, Brand Finance puts 5,000 of the biggest brands to the test and published nearly 100 reports, ranking brands across all sectors and countries. Now on its 16th year, the annual Brand Finance Global 500 ranking includes the world’s top 500 most valuable and strongest brands.