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GEPC Participant Eva Serrano: Create Value beyond Profit
Editor's Note: GEPC Participant Eva Serrano, Spanish, the participant of the initial class of Tsinghua SEM Global Executive Program in China. She has been the President of Inditex Greater China since 2019. As one of the largest fashion retailers around the world, Inditex reported revenue of €27.72 billion in fiscal 2021 (1 February 2021 to 31 January 2022), up 35.8% year on year. GEPC Participant Eva Serrano In 2006, she came to China with Inditex and fulfilled the business development plan in Asian-Pacific region. Shanghai is a special city for Eva Serrano because she settled down here in 2006 and gave birth to her daughter. She takes this city as her first love and home. Besides, she was nominated by the "2019-2020 Shanghai Outstanding Entrepreneur," won the 2020 Shanghai Magnolia and elected to the 2021 China Carbon Neutrality Forum launched by the Institute of Global Development, Tsinghua University. On April 14,50 needy families in Siming Community of Jing'an District in Shanghai received a special caring gift: a box of fresh vegetables (about 5kg) and 30 eggs. This is kindness from Eva Serrano. On March 31, she had purchased 100 vegetable packages for community residents. "The social group that is elderly and physically disabled is vulnerable to…
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