A bustling view of Nanjing Road Pedestrian Street. [Photo/Shanghai Observer]
Shanghai’s iconic Nanjing Road is set to undergo a major transformation – aiming to become a world-class shopping and tourism destination over the next 15-20 years.
The ambitious development plan, recently released by the Huangpu district government, outlines a vision to enhance the commercial appeal of the pedestrian street while preserving its rich cultural heritage.
Nanjing Road will be divided into four distinct zones, each catering to different demographics and offering unique experiences.
One of them — called the Epitome of Shanghai-Style — will highlight the quintessential elements of Shanghai’s culture and history, while the Classic Inheritance zone aims to preserve and showcase the historical and cultural legacy of the area.
Not to be outdone, the Fashion Hub will be dedicated to high-end international shopping and cutting-edge fashion trends and the fourth zone, the Global Booth, is designed to feature international diversity, offering multicultural experiences and a variety of global products.
The plan includes several highlights designed to rejuvenate Nanjing Road. The revitalized precinct will create dynamic shopping and leisure spaces, while maintaining their architectural integrity.
High-end business blocks will be developed, integrating both historic and modern elements, to ensure the area remains relevant and attractive in the face of global trends.
Key public spaces will act as transition areas, linking the four zones and providing engaging, multidimensional experiences for visitors.
The plan also emphasizes the introduction of fashion and classic brands, the addition of social venues atop historic buildings and the enrichment of global product displays.
The comprehensive transformation aims to generate a vibrant commercial ecosystem, attracting both local and international tourists.
By enhancing its commercial appeal and preserving its cultural heritage, Nanjing Road Pedestrian Street is poised to consolidate Shanghai’s status as a global retail and cultural hub.
Source: Shanghai Observer
,https://english.shanghai.gov.cn/en-Latest-WhatsNew/20241202/528b95ea63004f17a13cb34e78f92baa.html