In 2024, Beijing Municipal Commerce Bureau issued a guide for the collection of first stores and first launches, which led to the establishment of 960 first stores across various sectors such as retail, dining, and culture. These achievements contributed effectively to the prosperity and development of Beijing’s consumption market.
In 2024, Beijing’s first-store economy demonstrated robust growth. The first-store economy serves as a crucial indicator for measuring a city’s commercial vitality and fashionability. The introduction of first stores and first-launched products from renowned brands in China and the rest of the world enriches Beijing’s consumption market and meets consumers’ diverse needs, while enhancing Beijing’s commercial appeal and international influence.
(Source: The Beijing News)
,https://english.beijing.gov.cn/latest/news/202501/t20250124_3998606.html