Visitors stroll along the East Nanjing Road Pedestrian Street, one of Shanghai’s shopping landmarks in Huangpu district. [Photo/Shanghai Observer]
As the year comes to an end, the Nanjing Road shopping district has unveiled plans to issue promotional coupons worth millions of yuan to stimulate New Year shopping.
The initiative will run from Dec 25 to Jan 26, featuring a mix of high-value and low-value coupons, distributed in three rounds. Combined with a special New Year’s Eve event, the season’s promotional coupons add up to a total value of 21 million yuan ($2.87 million).
1. Distribution schedule
Coupons will be released in three rounds on Dec 25, Dec 30, and Jan 15.
The coupons released at 10 am on Dec 25 will be valid for use from Dec 27 to Jan 5, while those released at 10 am on Dec 30 will only be valid on Dec 31, from 7 pm until store closing.
The last round of coupons will be released at 10 am on Jan 15. They will be valid for use from Jan 17 to 26.
2. Coupon details
The first and the last rounds will both feature 15,000 coupons worth 550 yuan for an 800-yuan purchase and 10,000 coupons worth 200 yuan for a 300-yuan purchase.
The New Year’s special vouchers are valued at 500 yuan for a 1,000-yuan purchase, with a limited supply of 3,000 coupons.
3. How to claim
Customers can log on to the Nanjing Road Pedestrian Street(南京路步行街)mini program on Alipay for the coupons and store them in their Alipay wallets.
4. How to use
Each person can grab one coupon per round, and the voucher can only be used once per purchase.
5. Participating businesses
Enjoy discounts at nearly 80 establishments within the Nanjing Road shopping district, including Shanghai New World City, Shanghai New World Daimaru, Shanghai New World Hotel, Xinghualou Restaurant, Miniso Global Flagship Store, and Häagen-Dazs Nanjing East Road Store.
Source: Shanghai Observer
,https://english.shanghai.gov.cn/en-Latest-WhatsNew/20241224/37c4d276d3224005ba474e96f96d89c9.html