In June 2024, Knowledge of Design Week (KODW) brought together over 2,300 attendees from across the globe to Hong Kong, creating a vibrant platform for dialogue on the intersection of design, innovation, and technology.
The KODW 2024 featured thought leaders and pioneers in various fields, offering a rich tapestry of insights through keynote speeches, panel discussions, and workshops. From exploring the latest in AI-driven design to the future of urban development, KODW 2024 proved to be a melting pot of ideas and inspiration.
READ MORE: Knowledge of Design Week 2024 Concludes with Over 2,300 Attendees
Amidst this dynamic atmosphere, That’s had the pleasure of sitting down with Olivier Segura, Managing Director of L’ÉCOLE Asia Pacific. Our conversation delved into a variety of topics, from the unique educational offerings of L’ÉCOLE to the role of AI in jewelry education.
Segura shared his insights on how L’ÉCOLE is expanding its reach in the Asia Pacific region, the growing interest of Asian students in the art and science of jewelry, and how traditional craftsmanship can coexist with modern technology. His thoughtful perspectives offer a compelling glimpse into the future of jewelry education.
Can you tell us a bit about your background?
I have had an interesting journey that has brought me here. I started my career with a strong focus on science, as I am a gemologist by training, with a background in geology. My passion for gemstones and the natural world has been with me since I was a child. I wasn’t interested in stars or animals like most kids; instead, I found myself fascinated by the gravel and minerals around me wherever I traveled.
I pursued my studies in geology and later specialized in gemology. This deep knowledge of the earth and its treasures eventually led me to the luxury industry, particularly in jewelry. Before joining L’ÉCOLE, I worked extensively in communication, which allowed me to combine my scientific expertise with storytelling and public engagement.
Fascinating. How did you transition from a scientific background into the luxury jewelry industry and eventually to L’ÉCOLE?
The transition was quite natural for me because of my passion for gemstones. After completing my studies, I realized I wanted to do something more meaningful to me. I wasn’t from a family involved in the luxury or jewelry business, so it felt distant at first. However, I decided to focus on what truly inspired me – minerals and gemstones.
I spent a year reflecting on my goals and eventually pursued specialized studies in gemology. This path led me to Bangkok, where I lived for a few years. Bangkok is a significant hub for the gem trade, and it provided me with a wealth of experience and exposure to the industry. My background in science combined with my communication experience helped me bridge the gap between technical expertise and the luxury market.
Joining L’ÉCOLE was a continuation of my journey in the luxury jewelry industry. L’ÉCOLE is an institution dedicated to educating people about the art and science of jewelry. It offers a unique approach, combining academic knowledge with hands-on experience, and this blend of education and luxury is what attracted me.
My role as Managing Director for L’ÉCOLE Asia Pacific allows me to bring together my expertise in gemology and my passion for education. We aim to open up the world of jewelry to a broader audience, making it accessible and engaging for everyone, whether they are professionals or enthusiasts.
What does L’ÉCOLE offer in Shanghai, and how has the interest been among Asian students?
In Shanghai, L’ÉCOLE offers a range of courses that reflect the same high standards we uphold globally. We have adapted our programs to meet the unique interests and needs of the local audience, offering classes in jewelry art history, gemology, and the craftsmanship behind creating fine jewelry. We also collaborate with local artisans and experts to ensure that our offerings are both culturally relevant and of the highest quality.
The interest from Asian students has been remarkable. There’s a growing appreciation for the intricate craftsmanship and rich history of jewelry in the region, and students are eager to learn both the technical skills and the cultural significance behind these works of art. Our courses in Shanghai are designed to be as engaging and informative as possible, making sure that students not only learn but also develop a deep passion for the art of jewelry.
With the rise of technology and AI, do you see artificial intelligence playing a role in the education offered by L’ÉCOLE?
That’s a very relevant question in today’s world. At L’ÉCOLE, we recognize the potential of AI and technology in enhancing education, especially in areas that require precision and data analysis, such as gemology. However, our primary focus remains on the human aspect of education—understanding the history, craftsmanship, and emotional connection behind jewelry.
AI can certainly complement our offerings, particularly in making the analysis of gemstones more accurate or helping to simulate certain learning experiences. However, the artistry and history of jewelry are deeply human fields, where personal insight, creativity, and hands-on experience are irreplaceable. We are exploring ways to integrate AI thoughtfully, ensuring that it enhances rather than overshadows the traditional techniques and rich knowledge that are core to our teachings.
So, AI is more of an enhancement rather than a replacement in your educational model?
Exactly. We see AI as a tool that can assist in the learning process, perhaps by providing more interactive and personalized learning experiences. But at the heart of what we do is the belief that certain aspects of jewelry, particularly the artistry and emotional resonance, cannot be fully captured by technology alone. Our goal is to use AI to enrich our students’ experience without losing the personal touch that makes L’ÉCOLE unique.
What are your goals for L’ÉCOLE in the coming years?
Our main goal is to continue expanding our reach and making jewelry education more accessible. We plan to introduce more online courses and workshops to cater to those who cannot attend in person. We’re also looking to deepen our collaborations with local artisans and experts to provide even more diverse and enriching experiences for our students.
Ultimately, we want to inspire a deeper appreciation for the art and science of jewelry, fostering a new generation of informed enthusiasts and professionals.
[Cover image via Knowledge of Design Week 2024]